Lusha Pricing for Every Plan and What a Phone Number Really Costs
Lusha sells contact data by the credit, so the plan price tells you little until you know how many credits one lead uses. This is the full 2026 breakdown, read on lusha.com/pricing on November 15, 2026, with the cost of one email and one phone number worked out for each tier.
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In one answer Lusha publishes five plans. Free is $0 with 40 credits a month. Starter is $49.90 a month, or $37.45 billed yearly, for 4,800 credits a year. Pro is $69.90 monthly or $52.45 yearly for 7,200 credits, and Premium is $399.90 monthly or $299.95 yearly for 40,800 credits. Scale is custom. A verified email costs 1 credit and a phone number costs 5, so a phone number runs about $0.44 to $0.47 on annual billing. Read at lusha.com/pricing on November 15, 2026.
How much does Lusha cost in 2026?
Lusha has five tiers. Free is $0 and gives 40 credits a month with one seat. Starter is $49.90 a month on monthly billing and $37.45 a month billed yearly ($449.10 up front) for 4,800 credits a year. Pro is $69.90 monthly or $52.45 yearly ($629.10) for 7,200 credits and lists 2 free seats. Premium is $399.90 monthly or $299.95 yearly ($3,599.10) for 40,800 credits and lists 5 free seats. Scale is custom, with SSO, 25 intent topics and a stated 50 percent or better discount on the price per credit.
Paying yearly saves 25 percent, which Lusha shows as a toggle on the page. Several comparison sites still quote a Free plan of 5 credits and a Pro plan near $36 or $49 a user. The page we read today shows 40 free credits and the prices above, so check any third-party figure against lusha.com/pricing before you build a budget on it.
Lusha pricing plans, side by side
The table uses the annual price per month, the year-one cash outlay and the effective price of one credit. Monthly plans cost more per credit, between $0.117 and $0.125, which is why the yearly toggle matters more here than on most tools.
What a verified phone number costs on Lusha
The credit table at the bottom of the pricing page is where the real cost sits. A verified email is 1 credit. A phone number is 5 credits. Exporting 1 to 25 results to CSV is 1 credit, an API call is 1 credit, a de-anonymized website visitor is 2 credits, and signals or premium data points are 1 credit each.
On annual billing one credit costs $0.094 on Starter, $0.087 on Pro and $0.088 on Premium. That makes an email about 9 cents on any tier and a phone number about 44 to 47 cents. A contact with both an email and a phone number uses 6 credits and costs roughly 52 to 56 cents. Pro, at 7,200 credits a year, therefore covers about 1,200 fully enriched contacts for $629.10.
Starter annual: $449.10 a year, 4,800 credits, 800 contacts with email and phone
Pro annual: $629.10 a year, 7,200 credits, 1,200 contacts with email and phone
Premium annual: $3,599.10 a year, 40,800 credits, 6,800 contacts with email and phone
Email only on Pro: 7,200 emails a year for $629.10, about $0.087 each
The five rep example
Take a five person sales team where each rep works 100 new contacts a month and wants both an email and a phone number. That is 600 credits per rep, 3,000 a month and 36,000 a year. Premium at 40,800 credits covers it for $3,599.10 a year, which is $720 per rep. Pro would cover only 7,200 credits, enough for two reps, so a team this size lands on Premium or on Scale.
Annual credits are granted up front and reset at the end of the cycle. On monthly plans, unused credits roll over up to twice the plan limit while you stay subscribed. A team whose prospecting is seasonal can lose credits on a yearly plan that it would have kept on a monthly one, so the 25 percent saving is not free.
Is Lusha worth the price?
For a rep who needs a direct dial and verified email for a decision maker on a named account, the per-credit price is reasonable and the browser extension makes it quick. It is built for lookups, not for sequencing. Lusha lists automated email sequences on the free plan card, but the product is sold on data volume, and the plan you need is set by credits, not by features.
Where it stops is what happens after you have the contact. Nothing in the credit price researches the company or writes the message, and a purchased contact sent a generic email is the pattern that gets filtered. Teams that already hold a list, or buy data elsewhere, often pay for Lusha credits and then pay again for the sending and writing side.
Pricing the outreach side instead
ColdOutreach starts at $24 a month billed yearly ($49 monthly) and works the other half of the job. It researches each prospect from their site, LinkedIn and recent news, writes the sequence around what it finds, and pauses it when someone replies. Use the composer at the top of this page on a real prospect to see the output before you decide.
The two are not substitutes. If you need phone numbers, Lusha credits are the product to price. If you already have the contact and the open question is why your emails are not getting replies, compare our plans, or read how the same arithmetic works for the other big data vendors in Apollo pricing, Hunter.io pricing and Snov.io pricing. For a team comparing a data-plus-sequencer seat with a sending-only workspace, Instantly vs Apollo pricing shows the per-seat gap with real numbers, and the vendor publishes every plan at lusha.com/pricing.
| Plan | Monthly billing | Billed yearly (per month) | Credits | Year-one cost and credit price |
|---|---|---|---|---|
| Free | $0 | $0 | 40 per month | No card, 1 seat |
| Starter | $49.90 | $37.45 | 4,800 per year | $449.10, $0.094 per credit |
| Pro | $69.90 | $52.45 | 7,200 per year | $629.10, $0.087 per credit, 2 free seats |
| Premium | $399.90 | $299.95 | 40,800 per year | $3,599.10, $0.088 per credit, 5 free seats |
| Scale | Custom | Custom | Custom | 50%+ off price per credit, SSO |
| Credit use | Email 1 | Phone 5 | API call 1 | Visitor ID 2, CSV export 1 |
| ColdOutreach | $49 | $24 | 1,000 AI-personalized emails | Researches each prospect, writes the sequence |
Common questions
The questions buyers actually ask before they switch.
How much does Lusha cost per month?
Lusha Starter is $37.45 a month billed yearly or $49.90 monthly, Pro is $52.45 yearly or $69.90 monthly, and Premium is $299.95 yearly or $399.90 monthly. Free is $0 with 40 credits, and Scale is custom. Yearly billing takes 25 percent off. Read at lusha.com/pricing on November 15, 2026.
How many credits does a Lusha phone number cost?
A verified phone number costs 5 credits on Lusha, and a verified email costs 1. On annual billing that works out to about $0.44 to $0.47 per phone number and about $0.09 per email, depending on the plan. A contact with both uses 6 credits.
Does Lusha have a free plan?
Yes. The Free plan is $0 with 40 credits a month, one seat and no credit card required, according to lusha.com/pricing today. It includes verified emails and phones, basic filters and automated email sequences, so it suits a single rep testing lookups, not a team prospecting at volume.
Do unused Lusha credits roll over?
On monthly plans unused credits roll over and accumulate up to twice the plan limit while you stay subscribed. On annual plans all credits are granted up front and any unused ones reset at the end of the yearly cycle. Choose the billing period by how steady your monthly lookup volume is.
Is there a cheaper way to run outbound after buying Lusha data?
ColdOutreach starts at $24 a month billed annually ($49 monthly) and researches each prospect before writing the sequence. It does not sell phone numbers, so it pairs with whatever source supplies your contacts, and it replaces the sending and writing work that Lusha credits do not cover.
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