Snov.io Pricing Plans and Snov.io Cost per Credit and Recipient
Snov.io sells two meters on one bill: credits for finding and verifying emails, and recipients for the people you contact. Every number here comes from the plan cards and price data on Snov.io's own pricing page.
Starter $24/mo · Warmup included
I do outreach as
Prospect industry
Tone
Sample prospect and sample sender, written for this demo.
Projected from this persona and tone, not a measured result.
Warmup active, unsubscribe included, suppression respected
In one answer Snov.io pricing starts at $39 a month for Starter, or $29.25 a month billed annually, with 1,000 credits and 5,000 recipients. Pro comes in four sizes: Pro S at $99 for 5,000 credits, Pro M at $189 for 20,000, Pro L at $369 for 50,000 and Ultra at $738 for 100,000. Annual billing takes 25 percent off every plan and three-month billing takes 5 percent off. A credit costs 3.9 cents on Starter and about 0.7 cents on Pro L. Every plan includes unlimited team seats, unlimited sender accounts and email warm-up. LinkedIn automation is not part of any plan: it is sold separately at $69 a month per account slot.
How much does Snov.io cost per month?
Snov.io costs $39 a month on Starter and $99, $189, $369 or $738 a month on the four Pro sizes when you pay month to month. Annual billing is 25 percent less: $29.25, $74.25, $141.75, $276.75 and $553.50 a month, charged as $351, $891, $1,701, $3,321 and $6,642 for the year. A three-month term sits in between at 5 percent off.
Below Starter there is a Trial plan that does not expire. It renews every 30 days with 50 credits, 100 recipients, 25 enrichment tokens and one warm-up slot. Above Ultra, a Custom plan starts from 200,000 credits and 400,000 recipients and is priced by sales.
Trial: $0, 50 credits, 100 recipients, 1 warm-up slot, no export or bulk tools
Starter: $39 monthly, $29.25 annual, 1,000 credits, 5,000 recipients, 3 warm-up slots
Pro S: $99 monthly, $74.25 annual, 5,000 credits, 25,000 recipients
Pro M: $189 monthly, $141.75 annual, 20,000 credits, 50,000 recipients
Pro L: $369 monthly, $276.75 annual, 50,000 credits, 100,000 recipients
Ultra: $738 monthly, $553.50 annual, 100,000 credits, 200,000 recipients
How do Snov.io credits and recipients work?
Credits pay for data. One credit is charged for each prospect the finder returns with a valid or unverifiable address, and one credit for each address you run through the verifier. Searches that find no email and addresses that come back invalid are not charged. Recipients pay for outreach: one recipient is used the first time you contact a lead by email or LinkedIn, and every follow-up to that lead in the same billing period costs nothing.
The two meters expire differently. Snov.io's help center says unused credits roll over for as long as the subscription stays active, on monthly and annual billing alike. Unused recipients do not: they reset every 30 days. If you buy a single month and let it lapse, the credits stay usable for 30 days from purchase.
A third unit, enrichment tokens, covers phone numbers, company data and lookups through outside data providers. Plans include a small allowance (75 on Starter, 150 on Pro S, 750 on Ultra) and extra tokens are sold as a separate Enrichment subscription at $0.02 a token, in packages valid for 90 days.
Prospect found with a valid or unverifiable email: 1 credit
Email verified from your own list: 1 credit
No email found, or email invalid: no charge
First contact with a lead in a campaign: 1 recipient, follow-ups in the same period are not counted
What does one credit cost on each Snov.io plan?
Divide the plan price by its credits. On monthly billing a credit costs 3.9 cents on Starter, about 2.0 cents on Pro S, 0.9 cents on Pro M and 0.7 cents on Pro L and Ultra. On annual billing it is 2.9, 1.5, 0.7 and 0.6 cents. Two things stand out. The step from Pro S to Pro M is the best value on the page: four times the credits for 1.9 times the price. And Ultra is exactly two Pro L plans, $738 for 100,000 credits against $369 for 50,000, so there is no volume discount at the top of the published ladder.
Recipients follow the same curve. A contacted lead costs 0.78 cents on Starter and roughly 0.4 cents on every Pro size. For most teams the credit allowance runs out long before the recipient allowance does, because every plan gives you between two and five times more recipients than credits.
Is Snov.io priced per user?
No. Every paid plan includes unlimited team seats, and the team shares one pool of credits and recipients. Sender accounts are unlimited too, on every plan, so adding inboxes for rotation does not change the bill. What changes with the plan is warm-up: one slot on Trial, three on Starter and unlimited on Pro, with daily warm-up volume per account rising from 50 emails on Starter to 1,000 on Ultra.
That makes Snov.io inexpensive for a team that shares one list, and it means the plan you need is set by contacts per month, not headcount. Five reps working 4,000 new prospects a month between them pay $99, the same as one person would.
What does Snov.io cost for a sales team or agency?
Count new prospects found plus addresses verified, because that is what spends credits. A founder who finds and contacts 800 people a month fits Starter at $39, or $29.25 on annual billing. Three reps who find 3,000 prospects and verify another 1,500 imported addresses use 4,500 credits, which is Pro S at $99. A five-rep team finding 12,000 a month needs Pro M at $189.
Agencies should price LinkedIn separately. Ten clients at 3,000 new prospects each is 30,000 credits, so Pro L at $369. If each client also gets one LinkedIn account slot, that is ten slots at $59 each once the $10 discount for plan subscribers is applied, or $590 a month. The LinkedIn add-on then costs more than the plan itself.
Solo founder, 800 new prospects a month: Starter, $39 monthly or $351 a year
3 reps, about 4,500 credits a month: Pro S, $99 monthly or $891 a year
5 reps, about 12,000 credits a month: Pro M, $189 monthly or $1,701 a year
Agency, 10 clients, about 30,000 credits and 10 LinkedIn slots: Pro L plus slots, about $959 a month
What do Snov.io add-ons cost?
Three add-ons sit outside the plans. LinkedIn automation is $69 a month per account slot, or $62 on annual billing, with a further $10 off each slot if you also hold a paid plan; it can be bought on its own and has a seven-day trial. Preconfigured sending domains start at $12 a year each, and ready-made Google mailboxes are $5 a month per account. Extra enrichment tokens cost $0.02 each.
If you connect your own Google Workspace or Microsoft 365 inboxes, those seats are your cost, not Snov.io's. For a team sending a few thousand emails a week that layer can match the plan price. Our cold email infrastructure cost page prices it line by line.
LinkedIn automation: $69 a month per slot, $62 annual, $10 less per slot for plan subscribers
Preconfigured domains: from $12 a year per domain
Done-for-you Google mailboxes: $5 a month per account
Enrichment tokens: $0.02 each, packages valid for 90 days
Three Snov.io pricing claims on page one that are wrong
Several guides that rank for Snov.io pricing list "Pro 5K at $75, Pro 20K at $142 and Pro 50K at $277 a month". Those are the annual rates, rounded. Paid month to month, the same plans are $99, $189 and $369.
Others say every contact costs two credits, one to find and one to verify. Snov.io's help center describes one credit for a prospect the finder returns with a valid address. A second credit applies only when you send an address through the verifier yourself, for example on a list you imported.
A third claim is that Starter lacks LinkedIn automation while Pro includes it. No plan includes it. The plan cards carry the same footnote on Starter and Pro: LinkedIn account slots are purchased separately at $69 a month.
Is Snov.io worth it for cold email?
For a small team that wants the finder, verifier, warm-up and sequencer on one bill, yes. Unlimited seats and senders at $39 or $99 is hard to beat, and the Trial plan lets you check data quality without a card. The per-credit price on Starter is high, though. At 3.9 cents a found email costs more than on Hunter, where our Hunter.io pricing page shows about 2.5 cents at a similar budget. The full comparison is in Hunter.io vs Snov.io pricing.
Teams that already have a list and only need a sender usually compare Instantly pricing, Smartlead pricing or Saleshandy pricing, all of which meter sending volume and do not charge for the contacts you bring.
What the Snov.io price does not do for you
Credits buy an address and recipients buy a send. Neither buys a reason for the prospect to answer. Snov.io's Email AI builds a message from a persona and your selling points, and personalization comes from variables and spintax, so 4,000 recipients still get 4,000 versions of one template.
ColdOutreach prices the step in between. Starter is $49 a month, or $24 a month billed yearly, for 1,000 researched emails: upload a CSV of the prospects Snov.io found, it reads each company's site and public signals, writes a first line and angle for that person, and runs a follow-up sequence that stops on reply. Growth is $99 a month ($49 yearly) for 5,000 emails and three seats. Paste one real prospect into the composer at the top of this page, or see every plan on our pricing page.
| Plan | Monthly billing | Annual billing (per month) | Credits a month | Recipients a month | Cost per credit (monthly) |
|---|---|---|---|---|---|
| Trial | $0 | $0 | 50 | 100 | n/a |
| Starter | $39 | $29.25 ($351 a year) | 1,000 | 5,000 | 3.9 cents |
| Pro S | $99 | $74.25 ($891 a year) | 5,000 | 25,000 | 2.0 cents |
| Pro M | $189 | $141.75 ($1,701 a year) | 20,000 | 50,000 | 0.9 cents |
| Pro L | $369 | $276.75 ($3,321 a year) | 50,000 | 100,000 | 0.7 cents |
| Ultra | $738 | $553.50 ($6,642 a year) | 100,000 | 200,000 | 0.7 cents |
| Custom | From sales | From sales | From 200,000 | From 400,000 | Quoted |
| ColdOutreach Starter | $49 | $24 | Bring your own list | 1,000 researched emails | Priced per researched email |
Common questions
The questions buyers actually ask before they switch.
How much does Snov.io cost?
Snov.io costs $39 a month on Starter and $99, $189, $369 or $738 a month on Pro S, Pro M, Pro L and Ultra with monthly billing. Annual billing is 25 percent less: $29.25, $74.25, $141.75, $276.75 and $553.50 a month. Read at snov.io/pricing on October 12, 2026.
Is Snov.io free?
Snov.io has a Trial plan that costs nothing and does not expire. It renews every 30 days with 50 credits, 100 recipients, 25 enrichment tokens and one warm-up slot. Export, bulk search, bulk verification, A/B testing, integrations and API access need a paid plan.
What are Snov.io pricing plans?
There are seven: Trial, Starter (1,000 credits), Pro S (5,000), Pro M (20,000), Pro L (50,000), Ultra (100,000) and a Custom plan from 200,000 credits. Each paid plan can be billed monthly, every three months at 5 percent off, or annually at 25 percent off.
Do Snov.io credits roll over?
Yes, while the subscription is active. Snov.io's help center says unused credits carry into the next period on both monthly and annual billing. Recipients do not roll over; they reset every 30 days. On a one-off month, credits stay valid for 30 days from purchase.
Does Snov.io charge per user?
No. Every paid plan includes unlimited team seats and unlimited sender accounts, and the whole team shares one pool of credits and recipients. The only per-account charge is LinkedIn automation at $69 a month per LinkedIn slot.
How much is Snov.io LinkedIn automation?
LinkedIn automation costs $69 a month per LinkedIn account slot on monthly billing or $62 on annual billing, and subscribers to a Snov.io plan get a further $10 off each slot. It is a separate subscription with a seven-day trial and is not included in Starter or Pro.
What is Snov.io API pricing?
There is no separate API price. API and webhook access is included in the paid plans, and API calls to the finder and verifier spend the same credits as the app. The Trial plan does not include API access.
What should I use with Snov.io to write cold emails?
Snov.io finds and verifies the contact and can send the sequence. To open each email with something specific to that company, export the list as a CSV into ColdOutreach, which researches every prospect, writes the first line and angle, and runs a follow-up sequence that stops on reply, from $24 a month billed yearly.
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