Pricing

Cold email pricing that scales with your team, not against it

Four plans, flat per team. Every one includes email warmup, global suppression and one-click unsubscribe, because deliverability and compliance are not add-ons here. Yearly billing saves 50%, half the monthly price.

Starter

Solo founders doing founder-led sales

$24$49/mo

billed yearly, $288 once a year, save 50%billed monthly

1 seat, 1 sending domain
1,000 AI-personalized emails/mo
Email warmup included
Unsubscribe + suppression enforced
A/B testing on subject lines
CSV import with address validation
Email support

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Pay by card · cancel any time

Compare cold email plans, limit by limit

The rows that never vary: warmup, suppression enforcement and unsubscribe on every send are in all four plans. Built-in email warmup alone replaces a $29 to $49/mo standalone tool per domain.

	Starter	Growth	Scale	Enterprise
Seats	1	3	10	25
Sending domains	1	3	10	25
AI-personalized emails / mo	1,000	5,000	25,000	60,000
Email warmup	Included	Included	Included	Included
LinkedIn steps	No	Yes	Yes	Yes
A/B testing	Subject lines	Subjects + angles	Subjects + angles	Subjects + angles
CRM sync	No	No	HubSpot, Salesforce, Pipedrive	Custom integrations
Analytics	Opens + replies	Replies + meetings	Per rep, per angle	Advanced + exports
SSO / SAML	No	No	No	Yes
Security review + DPA	No	No	No	Yes
Support	Email	Priority email	Priority + onboarding	Dedicated engineer

Comparing vendors instead of plans? Read the Apollo alternative write-up.

The real comparison

Price it against payroll, not against other tools

A fully loaded SDR costs about $6,500 a month, and research plus first drafts eat roughly 60% of the day. That is $3,900 a month of payroll per rep spent on work ColdOutreach does. Growth costs $49 a month billed yearly ($588 once a year), for the whole team. Even for a single founder, one booked enterprise meeting typically pays for the year. The other benchmark worth running is outsourcing: see what cold email agency pricing actually costs per month once setup fees and infrastructure are counted.

Per rep, per month

Fully loaded SDR cost$6,500

Share spent on research + drafting60%

Payroll on work the AI now does$3,900

ColdOutreach Growth, whole team$49

per month billed yearly, $588 once a year

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Pay by card · cancel any time

Comparing against an agency

Cold email agency pricing, for context

Plenty of people land here while pricing an agency rather than software, so here is the honest comparison. Most cold email agency retainers run $2,000 to $8,000 a month in 2026, full-service programs at the larger agencies reach $12,000, and there is usually a $500 to $2,000 setup fee, and the retainer is typically only 60 to 70 percent of the real bill once sending domains, mailboxes and prospect data are counted. Buying meetings outright instead runs $150 to $500 per qualified SMB meeting and $600 to $1,500 for C-suite meetings.

An agency is worth that premium while you still do not know which message works, because you are buying strategy and a trained team rather than sending capacity. Once the ICP and the opener are settled, the same motion runs here from $24 a month with the domains and data in your own name. We break the numbers down on cold email agency pricing, price the buy-meetings route on appointment setting services, and list the questions to ask before signing in how to choose a cold email agency.

Billing questions

Cold email pricing questions, answered

How does billing work: monthly or yearly?

Both. Yearly billing shows the lower per-month price (Starter $24, Growth $49, Scale $124, Enterprise $249) and is charged once a year, which is exactly half the monthly price, a 50% saving. Monthly billing (Starter $49, Growth $99, Scale $249, Enterprise $498) charges month to month. You can switch between the two from your billing page at any time; the change applies at the next renewal.

Can I cancel anytime?

Yes. Cancellation is self-serve from the billing page, takes effect at the end of the paid period, and there are no cancellation calls or retention hoops. Your prospect data, sequences and analytics export with you in CSV.

What counts as an AI-personalized email?

One prospect researched and one full sequence drafted for them counts once against your monthly allowance, no matter how many steps the sequence has. Follow-ups, re-drafts and tone tweaks on the same prospect are free. Warmup traffic never counts.

How does this compare with cold email agency pricing?

Most cold email agency retainers run $2,000 to $8,000 a month in 2026, with full-service programs at the larger agencies reaching $12,000, plus a $500 to $2,000 setup fee, and the retainer is usually only 60 to 70 percent of the true bill once domains, mailboxes and prospect data are added. ColdOutreach runs the same motion from $24 a month with the domains and data in your own name. The agency buys you speed and a team; the software buys you ownership of the message that worked.

How much does it cost to hire a cold email outreach expert?

Hiring a cold email outreach expert costs roughly $2,000 to $8,000 a month in 2026, whether you retain a senior freelance specialist or an agency, and full-service agency programs reach $12,000. A full-time in-house SDR costs $7,400 or more a month loaded. If you would rather run outbound yourself, ColdOutreach researches each prospect and writes the email from $24 a month billed yearly.

What is the real cold email agency monthly cost versus software?

Fully loaded, an agency program lands at roughly $3,000 to $10,000 a month, or $70,000 to $120,000 a year. Running it in-house costs $24 to $124 a month in software plus about $50 to $200 for sending domains, mailboxes and verification. The gap is not talent, it is the strategy, list building and accountability you are buying alongside the sending, which is worth paying for while you still do not know which message works.

Do I need multiple sending domains?

Not at first. One warmed domain sending 30 to 50 emails a day is plenty for a solo founder. Teams add domains to raise total daily volume without pushing any single domain past safe limits; that is why Growth includes 3 and Scale includes 10. Warmup runs on every domain you add, at no extra cost.

Pick a plan, connect an inbox, book meetings

Your account and the demo need no card. Every plan is paid by card and cancels in one click. Warmup, suppression and unsubscribe are on from the first send.

No credit card required · Unsubscribe honored on every send