Reply.io Pricing for Startups and Sales Teams With Every Discount and Add-On

Reply.io costs $49 per user per month on its cheapest plan, Email Volume with 1,000 active contacts, when you pay for a year. Paid month to month the same plan is $59. Multichannel, the plan that adds LinkedIn, calls and SMS to email, is $89 per user per month on annual billing and $99 monthly. The Jason AI SDR starts at $500 a month and is sold as its own product.

An active contact is a person who receives the first step of a sequence in a given month. Follow-ups to that person are unlimited and do not count again, which is why Reply.io prices on contacts rather than emails sent. Email Volume climbs in steps of contacts. Up to 5,000 contacts the price is per user; from 10,000 contacts it becomes one price for the whole team with unlimited users.

Above 100,000 active contacts (the 200,000, 300,000 and 500,000 steps on the slider) the page says contact sales. Every published figure is in US dollars, and onboarding with a customer success manager is listed as included on annual plans.

Buy Multichannel. This is the cheapest mistake to avoid on the whole page. Email Volume does not include LinkedIn or calls, so one rep who adds both pays $49 plus $69 for a LinkedIn account plus $29 for calls and SMS, which is $147 a month on annual billing and $157 month to month. Multichannel includes both channels for $89 annual or $99 monthly. The difference is $58 a month, or $696 a year, for the same rep.

Multichannel also lifts the contact cap: it lists unlimited active contacts, where the per-user Email Volume steps stop at 5,000. What it caps instead is mailboxes. The annual Multichannel card lists 10 mailboxes and the monthly card lists 5, and the comparison table further down the same page says 5 mailboxes per user. Extra mailboxes on Multichannel cost $29 a month each. Email Volume, by contrast, advertises unlimited mailboxes under a fair usage policy that ties the number you get to your contact limit and sending activity.

If the rep only sends email, stay on Email Volume. If they send email and touch LinkedIn even occasionally, Multichannel is cheaper from the first month.

Jason, Reply.io's AI SDR, starts at $500 a month on annual billing for 1,000 active contacts and two LinkedIn accounts. The Starter steps are $500, $800 and $1,000 a month for 1,000, 2,000 and 3,000 contacts. Growth is $1,500 for 5,000 contacts and ten LinkedIn accounts, or $3,000 for 10,000 contacts and 25 accounts. Enterprise, at 25,000 and 50,000 contacts, is quoted by sales.

Month to month the same steps cost $800, $1,200, $1,500, $2,500 and $5,000. The page advertises annual savings of up to 50 percent on this tab, but the published tiers do not reach that: the gap is 37.5 percent on the first step, 33 percent on the second and third, and 40 percent on both Growth steps. Budget on 40 percent at most.

Per active contact, Jason costs 50 cents at 1,000 contacts and 30 cents at 5,000 or 10,000 on annual billing. That is roughly 20 to 35 times the per-contact cost of the flat Email Volume plans, which is the price of handing the research, writing and reply handling to an agent instead of a person.

Reply.io runs a Reply for Startups page, but it publishes no startup price and no discount percentage on it. The page lists the same product (unlimited mailboxes and warmup, real-time data, AI personalization, the 14-day trial) with an apply button, so any startup terms come from a conversation with sales.

The discounts Reply.io does publish are concrete. Annual billing saves up to 17 percent on Email Volume, and the saving shrinks as contacts grow: 17 percent at 1,000 contacts, 11 percent at 10,000 and 10 percent at 100,000. A switch coupon on the migration page gives new customers coming from tools like Instantly, Apollo, Lemlist, Smartlead, Outreach, Salesloft or Mixmax 30 percent off annual Email Volume and Multichannel plans, or 10 percent off monthly plans for up to a year. Existing customers are excluded.

Reply.io also runs time-limited promo codes. In mid October 2026 the pricing page carried a countdown for 15 percent off annual Multichannel and annual Jason plans. Codes like that change every few weeks, so treat any code you find as a bonus, not a budget line. Applied to one Multichannel seat, the 30 percent switch coupon turns $89 into about $62 a month, or $748 for the year.

Several pages that rank for Reply.io pricing put the AI SDR at $259 a month. No Jason tier on Reply.io's pricing page is that low. The cheapest is $500 a month on annual billing, and $800 month to month.

Others describe a free plan with 200 emails a month. The pricing page has no free plan. The Email Volume button says sign up for free, and it opens the 14-day trial that the FAQ describes.

A third claim lists Email Volume as unlimited for $166. The unlimited-users Email Volume steps start at $159 a month annual or $179 monthly for 10,000 active contacts. The $166 figure is the Agency price in Reply.io's own comparison table.

A fourth says LinkedIn, calls and SMS are billed on top of Multichannel. On the Multichannel card both channels are listed as part of the plan. They are add-ons only on Email Volume and Agency Core. Each of these errors moves a buyer's budget by $50 to $250 a month, which is why we read the vendor's page, its price list file and its migration page directly.

An active contact pays for a send and its follow-ups. It does not pay for a reason to reply. Reply.io's AI variables fill parts of an email from your prompts, and Jason will research and write, but at 30 to 50 cents a contact. On the seat plans, the research that makes a cold email worth answering is still somebody's afternoon.

ColdOutreach prices that step directly. Starter is $24 a month billed yearly ($49 monthly) for 1,000 researched prospects, Growth $49 yearly for 5,000 with three seats and LinkedIn steps, and Scale $124 for 25,000. Each prospect is read from their company site and public signals, gets an opener and angle written for them, and counts once however many follow-ups the sequence has, the same way Reply.io counts an active contact. Try the composer at the top of this page on one of your own prospects, then see pricing.