Gem Pricing and Gem ATS Pricing for Startups by Company Size
Gem prints a real price ladder for companies of up to 100 employees, priced by headcount rather than by recruiter seat, and quotes everything above that. Every number below comes from Gem's own pricing page, read on October 19, 2026, or is plain arithmetic on those numbers.
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In one answer Gem pricing starts at $300 a month on monthly billing for a company of 1 to 10 employees, and climbs by company size: $400 for 11 to 30 employees, $500 for 31 to 50, $700 for 51 to 75 and $900 for 76 to 100. On yearly billing the card shows a crossed-out rate 10 percent below monthly ($270 to $810) and a startup price of $130, $180, $225, $315 or $405 a month, which is half the crossed-out rate for four of the five bands and matches the 50 percent first-year discount the page describes. That puts the first year between $1,560 and $4,860 on the startup price, or $3,600 to $10,800 month to month. The two smallest bands check out online; the three larger ones route to sales. Above 100 employees, both Gem plans (Gem + Your ATS and Gem All-in-One) are custom quotes based on FTE count. Read at gem.com/pricing on October 19, 2026.
How much does Gem cost?
For any company of up to 100 employees, Gem now shows the price before you talk to anyone. The startup section of its pricing page has two dropdowns, company size and payment term, and a price that changes as you pick. The default view shows only the smallest band, which is why most roundups quote a single number. We read the full table the page loads in its code, and it has five bands.
On monthly billing the ladder is $300, $400, $500, $700 and $900 a month. On yearly billing the card prints two numbers: a crossed-out rate that is exactly 10 percent below monthly ($270, $360, $450, $630, $810) and the price you actually pay in the first year ($130, $180, $225, $315, $405). Everything is priced per company, so a 20 person startup pays $400 a month whether two people log in or every hiring manager does.
What the startup program includes is listed on the card: AI sourcing and CRM, analytics, scheduling and the ATS. In other words the whole Gem All-in-One platform, not a stripped down starter edition. The product grid lower on the page also lists multi-channel, multi-stage sequences and unlimited email finding on every Standard seat, so candidate outreach is part of what you are paying for at every band.
1 to 10 employees: $300 a month, or $130 a month on the yearly startup price
11 to 30 employees: $400 a month, or $180 a month yearly
31 to 50 employees: $500 a month, or $225 a month yearly
51 to 75 employees: $700 a month, or $315 a month yearly
76 to 100 employees: $900 a month, or $405 a month yearly
Above 100 employees: Gem + Your ATS and Gem All-in-One, custom quote on FTE count
What the Gem yearly price actually means
The yearly card is the part buyers misread. The crossed-out number is labeled as the yearly rate with 10 percent off, and it is precisely 90 percent of the monthly price in every band. The number underneath is roughly half of that: $180 against $360, $225 against $450, $315 against $630 and $405 against $810 are exact halves, and the smallest band is $130 against $270, five dollars under half. That lines up with the program text above it, which promises 50 percent off when you move to a paid plan.
So read the $130 to $405 as a first-year price, not a list price. Gem's page does not say what the second year costs, and it does not say the discount repeats. The careful way to budget is to plan year one at the startup price and year two at the crossed-out yearly rate. For a 25 person company that is $2,160 in year one and $4,320 in year two, a doubling with nothing new switched on.
The program copy also says companies under 30 employees get Gem All-in-One free for six months before the paid plan starts, and that companies of 30 to 100 employees get reduced rates from day one. The page code carries a separate banner for founders who arrive through a list of named venture firms and accelerators, which reads "First 12 months free, then 50% off first paid year" for the two smallest bands and six months for the three larger ones. Ask which version applies to you before you sign, and get it in the order form.
Year one on the startup price: $1,560, $2,160, $2,700, $3,780 or $4,860 by band
Year two if the crossed-out yearly rate applies: $3,240, $4,320, $5,400, $7,560 or $9,720
Month to month with no commitment: $3,600, $4,800, $6,000, $8,400 or $10,800 a year
Free months before billing starts: six for companies under 30 employees per the program text
Is Gem priced per user or per employee?
Per employee band below 100 people, and the dropdown on the pricing page says so in its label: company size in FTE. The price does not move when you add recruiters, coordinators or hiring managers. It moves when the company crosses a band edge, and the edges sit at 10, 30, 50 and 75 employees.
Above 100 employees the main plans take over, and both are custom pricing "based on your company's FTE count". Seats still exist there in a different sense. Gem's product grid describes a Standard seat with the base features of each workflow and an AI-Powered seat that unlocks the AI sourcing agent, AI-personalized outreach, talent rediscovery and AI application review. The page prints no price for either seat type, so if a quote comes back seat based, the seat mix is the lever to negotiate.
The band edges matter for fast-growing teams. A company that signs at 28 employees and reaches 32 by renewal crosses from the $400 band to the $500 band, a 25 percent increase on the monthly price. Budget the renewal at the size you expect to be, not the size you are today.
Gem pricing vs Ashby pricing
Put Gem's startup ladder next to Ashby pricing and the list prices are identical, dollar for dollar. Ashby Foundations, re-read on October 19, 2026, charges $300, $400, $500, $700 and $900 a month by company size with 10 percent off for an annual commitment, which lands on exactly the same $270 to $810 crossed-out yearly rates Gem prints. The two vendors differ in only two places.
First, the band edges. Gem's second band runs from 11 to 30 employees, Ashby's from 11 to 25, and Gem's third band starts at 31 where Ashby's starts at 26. A company of 26 to 30 employees pays $400 a month at Gem and $500 at Ashby on monthly billing. Second, the first-year price. Gem's yearly startup card is roughly half of its own list rate, and Ashby shows no comparable first-year discount on its page. On published numbers alone, Gem is the cheaper first year in every band, and the two converge from year two if Gem renews at its crossed-out rate.
We compare the two platforms beyond price, including what each includes and where each sends you to sales, in Gem vs Ashby pricing. The wider picture across eighteen vendors is on our recruiting software pricing comparison.
Gem + Your ATS vs Gem All-in-One
Above the startup program, Gem sells two ways in, and neither has a published price. Gem + Your ATS keeps your current applicant tracking system and layers Gem's AI sourcing, outreach, scheduling and analytics on top through a sync, with no migration. Gem All-in-One replaces the stack, with Gem's own ATS built in so there is nothing to connect. Both cards say custom pricing based on FTE count, and both route to a Talk to Sales form.
The layered option starts from AI agents and the CRM: AI sourcing across what Gem calls 800M+ profiles (a vendor claim; its own llms.txt file says 650+ million), AI ranking of your candidate database, multi-channel sequences and unlimited email finding, with scheduling, an AI fraud detection agent and analytics as add-ons. All-in-One adds the applicant tracking pieces: job requisitions, posting to 100+ boards, application review and scorecards, offer management and candidate SLAs.
If your company is under 100 people, the startup program is All-in-One at a printed price, so there is little reason to request a layered quote unless you are committed to an existing ATS.
Gem + Your ATS: keep your ATS, add sourcing, CRM and sequences, custom quote
Gem All-in-One: ATS, CRM, sourcing, scheduling and analytics in one bill, custom quote
Startup program: All-in-One at $300 to $900 a month up to 100 employees
AI-Powered seats unlock the AI sourcing, rediscovery and application review agents
Can you buy Gem without a sales call?
For the two smallest bands, yes. With 1 to 10 or 11 to 30 employees selected, the button reads Get started now and goes to a self-serve checkout, behind a Gem login. With 31 to 50, 51 to 75 or 76 to 100 selected, the same button changes to Contact sales. That sits awkwardly next to the program text, which tells companies of 30 to 100 employees they get reduced rates "no sales call required". The price is printed for every band, but the purchase path is not self-serve above 30 people.
Gem does not list a free plan or a no-card trial. The free months in the startup program are a promotion on a paid plan, not a free tier, and Gem's main plans start with a sales conversation.
Who Gem pricing fits, and who should look elsewhere
Gem is built for in-house talent teams hiring for their own company: a startup founder running recruiting alone, a head of talent at a 60 person Series A company, a corporate team that wants one system for sourcing, outreach, interviews and offers. For them the startup ladder is one of the most transparent offers in the category, and the first-year price is aggressive.
It is a poor fit for a staffing or search agency. Gem prices on your own company's headcount and has no client CRM, job orders by client or placement billing, which is the core of an agency system. Agencies get more from Recruiterflow pricing at $119 per user per month annually or Loxo pricing from $149, both of which publish per user rates for agency software.
And if what you actually need is the outreach half, not an ATS, you are paying for a lot of platform you will not use. ColdOutreach researches each candidate or prospect, writes the sequence in your voice and sends it from warmed mailboxes from $24 a month on annual billing for the whole workspace. Recruiters use it for candidate outreach and for client business development from the same account; the detail for that use is on our page about outreach software for recruiters.
Good fit: in-house talent teams at companies of 10 to 100 employees replacing several tools
Good fit: founders hiring the first 20 people who want an ATS and sourcing in one bill
Poor fit: staffing and search agencies that need client CRM and job orders
Poor fit: teams that only need candidate or sales outreach sequences
What page one gets wrong about Gem pricing
Search for Gem pricing and the answers disagree with each other and with Gem. One roundup lists a single startup plan at $270 a month for companies of up to 100 employees, which takes the smallest band's crossed-out yearly rate and applies it to all five bands. Another lists $135 a month flat, a number that appears nowhere on Gem's page. Competitor blogs put the floor at about $10,000 a year without a source, and several pages still say Gem publishes no pricing at all.
The most quoted large numbers come from procurement databases, which report medians of signed contracts across multi-module enterprise deals. Those can be true for a 500 person company and still be the wrong answer for a 20 person startup. The live page is the only source that is current, and as of October 19, 2026 it prints five bands from $300 to $900 a month.
We made a version of this mistake ourselves. Several of our own pages said until this week that Gem priced only teams of 1 to 10 at $270 a month. That was a reading of the default dropdown view, not the full table, and it is now corrected across the site.
| Company size | Monthly billing | Yearly, crossed-out rate | Yearly, startup price | Year one on startup price | Year one month to month | Purchase path |
|---|---|---|---|---|---|---|
| 1 to 10 FTE | $300 | $270 | $130 | $1,560 | $3,600 | Self-serve checkout |
| 11 to 30 FTE | $400 | $360 | $180 | $2,160 | $4,800 | Self-serve checkout |
| 31 to 50 FTE | $500 | $450 | $225 | $2,700 | $6,000 | Contact sales |
| 51 to 75 FTE | $700 | $630 | $315 | $3,780 | $8,400 | Contact sales |
| 76 to 100 FTE | $900 | $810 | $405 | $4,860 | $10,800 | Contact sales |
| Above 100 FTE | Quote | Quote | Not offered | Quote | Quote | Talk to sales |
| Ashby Foundations, for reference | $300 to $900 (bands 1-10, 11-25, 26-50, 51-75, 76-100) | $270 to $810 | None shown | $3,240 to $9,720 | $3,600 to $10,800 | Get in touch |
| ColdOutreach (outreach only, no ATS) | $49 Starter | $24 Starter, annual | None | $288 | $588 | Self-serve checkout |
Common questions
The questions buyers actually ask before they switch.
How much does Gem cost per month?
Gem costs $300 to $900 a month on monthly billing for companies of up to 100 employees, set by company size: $300 for 1 to 10 FTE, $400 for 11 to 30, $500 for 31 to 50, $700 for 51 to 75 and $900 for 76 to 100. On yearly billing the first-year startup price is $130 to $405 a month. Above 100 employees Gem quotes on FTE count.
How much does Gem ATS cost?
Gem's ATS is part of Gem All-in-One, and for companies of up to 100 employees it is sold through the startup program at the same $300 to $900 a month by company size, with sourcing, CRM, scheduling and analytics included. There is no separate ATS-only price. Above 100 employees All-in-One is a custom quote.
Does Gem offer startup pricing?
Yes. Gem's startup program prices the full platform by company size for companies of up to 100 employees, from $300 a month or $130 a month on the yearly startup price. The program text says companies under 30 employees get six months free and then 50 percent off the first paid plan, and companies of 30 to 100 employees get reduced rates from day one.
Is Gem priced per user?
Not below 100 employees. The startup program is priced per company by FTE band, so adding recruiters or hiring managers does not change the bill. Above 100 employees, Gem's product grid describes Standard and AI-Powered seats, but the page prints no seat price, and both main plans are quoted on FTE count.
Is Gem cheaper than Ashby?
In year one, on published prices, yes. The monthly ladders are identical at $300 to $900, and both take 10 percent off for yearly billing, but Gem's yearly startup card shows roughly half its own list rate ($130 against $270 for 1 to 10 employees). Gem's wider second band (11 to 30 versus 11 to 25) also saves companies of 26 to 30 people $100 a month.
Does Gem have a free plan or free trial?
Gem lists no free plan and no no-card trial on its pricing page. The startup program includes free months for qualifying companies before paid billing starts (six months for companies under 30 employees per the program text), but that is a promotion on a paid plan rather than a free tier.
Is Gem worth it for a staffing agency?
Usually not. Gem is an in-house recruiting platform priced on your own company's headcount, without client CRM, job orders by client or placement billing. Agency platforms such as Recruiterflow ($119 per user per month annually) and Loxo (from $149) publish per user prices for agency software, and outreach-only tools start near $24 a month.
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