· 7 min read · ColdOutreach editorial
Mailshake vs Lemlist Pricing and Lemlist vs Mailshake Cost by Team Size
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Mailshake is cheaper than Lemlist for a single sender, and Lemlist is cheaper from the second seat on an email-only team. Mailshake bills per user: Starter is $29 a month ($25 yearly) with a 1,500 send cap, Email Outreach $49 ($45) and Sales Engagement $99 ($85). Lemlist's Email plan is one flat price for unlimited users, set by monthly volume: $69 for 50,000 emails, $89 for 100,000 and $159 for 200,000, about 20 percent less yearly. Its Multichannel plan is $109 per user ($87 yearly). A five-rep email team pays $245 a month on Mailshake and $89 on Lemlist.
We read both vendors at source: mailshake.com/pricing on October 8, 2026 and lemlist.com/pricing, including the plan offers in its page data, on October 7, 2026. Prices are in US dollars before tax, and every scenario below shows its arithmetic so you can run it against your own team.
Mailshake vs Lemlist pricing, side by side
| What you are buying | Mailshake | Lemlist |
|---|---|---|
| Entry price | Starter: $29 per user monthly, $25 yearly, 1,500 sends a month | Email: $69 monthly, $55 yearly, 50,000 emails a month |
| How the price scales | Per user: Email Outreach $49 ($45), Sales Engagement $99 ($85) | Email plan by volume: 100k $89, 200k $159, 500k $359, 1M $659 |
| Users | Every seat is paid | Email plan: unlimited users. Multichannel: $109 per user, $87 yearly |
| Sending addresses | 1, 2 or 10 per user by plan; mailboxes add-on $12 ($11) | Multichannel: 5 senders per user |
| Warmup and verification | Unlimited on every plan | Warmup and deliverability tools on every plan |
| Phone | Sales Engagement: power dialer, 5 numbers, unlimited North American minutes | Multichannel: dialer, plus LinkedIn and SMS steps; WhatsApp is an add-on |
| Lead data | 50 credits on Starter and Email Outreach, 2,500 on Sales Engagement; Data Finder $19 ($17) | $20 a month ($16 yearly) for 2,000 credits, about 400 emails or 100 phone numbers |
| Trial | None, payment up front, cancel before renewal | 14-day trial of Multichannel, no permanent free plan |
Is Mailshake cheaper than Lemlist?
For one person, yes. A founder sending 1,200 emails a month pays $29 on Mailshake Starter, or $25 yearly, against $69 or $55 on Lemlist Email. That is $40 a month saved. The catch is the cap: Starter allows 1,500 sends a month from a single address, which is about 500 new prospects on a three-step sequence. Past that, the founder moves to Email Outreach at $49 ($45 yearly), still $20 a month under Lemlist's entry price, and gets unlimited sends from two addresses.
The saving ends at the second seat. Two people on Email Outreach cost $98 a month ($90 yearly). Lemlist's Email plan covers both of them, and anyone else you add, for $69 ($55 yearly) at 50,000 emails. From two users upward on email-only outreach, Lemlist is the cheaper tool, and the gap widens with every rep you hire.
How much does each cost for a five-rep team?
Take five reps sending 90,000 emails a month, email only, with a CRM sync. Mailshake Email Outreach is 5 x $49 = $245 a month, or $225 a month ($2,700 a year) yearly. Lemlist Email at the 100,000 tier is $89 a month, about $71 yearly, with unlimited users and unlimited contacts. Lemlist saves about $156 a month, close to $1,900 a year at monthly prices.
Now give those five reps a phone. Mailshake Sales Engagement is 5 x $99 = $495 a month ($425 yearly) and includes a power dialer with unlimited minutes to North American numbers. Lemlist Multichannel is 5 x $109 = $545 a month ($435 yearly), with a dialer plus LinkedIn and SMS steps. Mailshake is $50 a month cheaper monthly and $10 cheaper yearly, so the choice turns on channels: unlimited calling minutes on one side, LinkedIn and SMS on the other. A sensible middle path on Lemlist is the flat Email plan for the whole team and Multichannel seats only for the reps who call or work LinkedIn.
Mailshake vs Lemlist cost at higher volume
Volume barely moves Mailshake's price, because sends are unlimited from Email Outreach up and the bill follows seats. Volume is what moves Lemlist's. At 200,000 emails a month Lemlist Email is $159; at 500,000 it is $359. A ten-rep team on Mailshake Email Outreach pays $490 a month however much it sends, so Lemlist stays cheaper even at 500,000 emails. Mailshake only wins at volume if a few people run a lot of addresses, and since each user gets just two on Email Outreach, a high-volume sender usually ends up buying extra users or the $12 mailbox add-on anyway.
Mailshake vs Lemlist pricing with lead data
Mailshake sells Data Finder, a decision-maker search by role, location and company, as a $19 a month add-on ($17 yearly); its lower plans include 50 data credits and Sales Engagement includes 2,500. Lemlist keeps its database inside every plan and charges per lookup: $20 a month ($16 yearly) buys 2,000 credits, about 400 verified emails or 100 phone numbers. For a team that needs a few hundred contacts a month, the two add-ons cost about the same. Teams that need thousands usually buy data from a dedicated finder; our Hunter.io pricing page shows what a found email costs there, roughly 1 to 2.5 cents.
Three pricing claims on page one that are wrong
Some comparisons that rank for this query say Lemlist's cheapest plan caps you at 50,000 emails. It does not: 50,000 is the first tier of a ladder that runs to 1,000,000. Others say Lemlist includes warmup while Mailshake needs a third-party warmup tool. Mailshake's own plan cards list unlimited warmup on every plan. And the claim that Mailshake is cheaper at every published tier holds only per seat; for any email team of two or more, Lemlist's flat Email plan costs less.
What neither price includes
Domains and the Google Workspace or Microsoft 365 seats you send from, unless you buy Mailshake's $12 mailbox add-on. A five-rep team spreading 90,000 emails a month over 20 or more inboxes can spend more on that layer than on the sending tool, and our cold email infrastructure cost breakdown prices it. Phone costs are similar: Mailshake's dialer minutes are unlimited only to North American numbers, and if your reps just need a cloud business phone number for callbacks, that is a separate and much smaller line item than a dialer seat.
Which should you choose?
Choose Mailshake if you are one founder sending under 1,500 emails a month, or a small team that wants unlimited North American calling and native Salesforce, HubSpot or Pipedrive sync on one per-user bill. Choose Lemlist if two or more people send email, if volume is above a few thousand a month, or if any rep prospects on LinkedIn. Per-plan detail is on our Mailshake pricing and Lemlist pricing pages, and Lemlist vs Instantly pricing runs the same scenarios against the main flat-priced rival.
Where ColdOutreach fits
Mailshake and Lemlist both price the sending: seats on one, volume on the other. Both have AI writers, and in both the opener still depends on the template and variables you set up, so 500 prospects get 500 versions of one email. ColdOutreach prices the researched email instead. Starter is $49 a month, or $24 a month billed yearly, for 1,000 emails, each written after reading the prospect's company site and public signals, inside a sequence that stops when the prospect replies. Growth is $99 a month ($49 yearly) for 5,000 emails and three seats. If your reply rate is the problem, more seats or more volume will not fix it. Paste one real prospect into the composer on the homepage and compare the draft with your current template, or see every plan on the pricing page.