Clay Pricing Plans and Credits for Launch, Growth and Enterprise
Clay does not sell a plan for a single price. Each paid plan is two meters added together, an actions tier for the platform work and a data credit tier for the data you buy, and both can be expanded. Every number below was read on Clay's own pricing page, including the full dropdown ladders most breakdowns leave out.
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In one answer Clay pricing starts with a Free plan (500 actions and 100 data credits a month, 200 rows per table) and two self-serve paid plans. Launch is $185 a month billed monthly or $167 a month billed yearly, which is 15,000 actions ($60) plus 2,500 data credits ($125) a month. Growth is $495 a month or $446 yearly, which is 40,000 actions ($205) plus 6,000 data credits ($290), and it adds CRM auto-sync, HTTP API calls, webhooks and data warehouse sync. Enterprise is quoted on an annual commitment from 100,000 data credits and 200,000 actions a month. Data credits start at $0.05 each and fall to about $0.038 at the top annual tier. One detail no other breakdown prints: the same action volume costs 37 to 57 percent more on Growth than on Launch. Read at clay.com on October 6, 2026.
How much does Clay cost in 2026?
Clay costs $0 on the Free plan, $185 a month on Launch and $495 a month on Growth when billed monthly. Yearly billing takes 10 percent off, which brings Launch to $167 and Growth to $446 a month. Enterprise has no list price; Clay quotes it with an annual commitment. Those are the starting points, and they are the smallest configuration of each plan, not a ceiling.
The reason the headline is a floor is the way Clay builds the price. Every paid plan is an actions tier plus a data credit tier. On monthly terms Launch starts at 15,000 actions for $60 and 2,500 data credits for $125, which is where $185 comes from. Growth starts at 40,000 actions for $205 and 6,000 data credits for $290, which adds up to $495. You can move either slider up independently, so two teams on "Launch" can pay very different bills.
Clay rebuilt its pricing in 2026, replacing the old Starter, Explorer and Pro plans with Launch and Growth and splitting the single credit into actions and data credits. Many pages that rank for Clay pricing still quote the retired $149 and $349 plans, so check the date on anything you budget from.
Free, $0: 500 actions and 100 data credits a month, unlimited seats and tables, up to 200 rows per table, no phone enrichment
Launch, $185 monthly or $167 yearly: 15,000 actions and 2,500 data credits a month, phone enrichment, signals, up to 50,000 rows per table
Growth, $495 monthly or $446 yearly: 40,000 actions and 6,000 data credits a month, CRM auto-sync, HTTP API, webhooks, warehouse sync
Enterprise, custom annual contract: from 100,000 data credits and 200,000 actions a month, Clay API, SSO, role-based access
Trial: Launch and Growth each offer a 14-day trial or an immediate purchase
Seats: unlimited users and tables on every plan, so Clay never bills per seat
What is the difference between actions and data credits in Clay?
Data credits pay for data you buy through Clay's marketplace: an email address, a phone number, a company record from one of the 150-plus providers Clay connects to. Actions pay for the work Clay does on your behalf: running an enrichment step, calling an AI model, sending a row to your CRM or sequencer, or exporting data out of a table. One enrichment that returns an email normally consumes both.
Two rules from Clay's own FAQ change the math. If an enrichment returns nothing, you are charged neither data credits nor actions. And if you bring your own API key for a provider, you skip data credits for that call entirely and only spend actions. Teams that already pay a data vendor directly can therefore run Clay mostly on the actions meter, which is the cheaper of the two.
Clay states that data credits start at $0.05 each and that actions cost under a cent each, both falling with volume. AI usage now comes in two forms: most models, including Clay's own, cost a fixed number of data credits per task, while token-heavy models such as GPT-5.1 and Claude Sonnet 4.6 are billed on the tokens actually used, shown as an estimate before the run.
Clay pricing credits ladder with the price per credit
Clay publishes the full data credit ladder inside the plan dropdowns, and it is the same on Launch and Growth. Dividing each tier by its price gives the real per credit figure. On monthly terms the ladder runs 2,500 credits for $125 ($0.050 each), 6,000 for $290 ($0.048), 10,000 for $460 ($0.046), 20,000 for $880 ($0.044) and 50,000 for $2,125 ($0.0425).
On yearly terms the credits arrive upfront for the whole year: 30,000 a year at $113 a month ($0.045 each), 72,000 at $261 ($0.044), 120,000 at $414 ($0.041), 240,000 at $792 ($0.040) and 600,000 at $1,913 ($0.038). The curve is shallow. Going from the smallest tier to the largest cuts the unit price by about 24 percent while multiplying the bill by 17.
The practical reading for a buyer: volume discounts on Clay data are real but modest, so the lever that moves your bill most is not the tier you pick, it is how many lookups each row needs and whether you bring your own keys. We work through the per contact version of this math, including a full waterfall, in Clay pricing per enriched contact.
Monthly: 2,500 credits $125, 6,000 $290, 10,000 $460, 20,000 $880, 50,000 $2,125
Yearly (per month): 30,000 a year $113, 72,000 $261, 120,000 $414, 240,000 $792, 600,000 $1,913
Top-ups beyond your tier cost a 30 percent premium on Launch and Growth
The Growth premium on actions that nobody prints
Clay sells actions on separate ladders for each plan, and the Growth ladder is priced higher for the same volume. On monthly terms 40,000 actions cost $150 on Launch and $205 on Growth, a 37 percent premium. At 100,000 actions it is $290 against $450 (55 percent more), and at 200,000 actions $540 against $850 (57 percent more). Yearly terms show the same pattern: 480,000 actions a year are $135 a month on Launch and $185 on Growth, and 2.4 million are $486 against $765.
That premium is what you pay for the Growth features: CRM auto-sync and enrichment, data warehouse sync, HTTP API integrations, webhooks, web intent signals, ad audiences and priority support. If you need those, it is the price of entry. If you only need more volume, Launch with a bigger actions tier is cheaper than Growth at the same volume, and nothing on the pricing page points that out.
Worked example: a team that needs 100,000 actions and 10,000 data credits a month pays $290 plus $460, or $750, on Launch, and $450 plus $460, or $910, on Growth. The $160 a month gap is the cost of the CRM sync.
Do Clay credits roll over?
Data credits do, actions do not. On Launch and Growth, unused data credits can bank up to twice your monthly amount, so a 10,000 credit plan can hold at most 20,000. Enterprise customers can roll over up to 15 percent of the prior year's purchased credits if they renew at an equal or higher commitment. Actions reset every billing cycle because Clay treats them as platform capacity.
Yearly billing deposits the full year of data credits on day one, which helps teams with lumpy usage such as a quarterly list rebuild. Clay says Launch and Growth are sized so that 90 percent of customers never hit a limit, and that you can top up credits without moving to a higher plan.
Which Clay plan does a cold outbound team need?
For most outbound teams, Launch. It is the first plan with phone enrichment, job change and signal tracking, unlimited Audiences search and CSV upload, and email campaign integrations, and it raises the row limit from 200 to 50,000 per table. A founder or a two-person SDR team building lists for one sequencer sits comfortably here.
Growth earns its premium when Clay has to talk to the rest of your stack on its own: syncing and enriching records in your CRM automatically, calling an internal API, firing on a webhook, or pushing audiences to ad platforms. Agencies that run Clay for several clients often land here because CRM sync removes hours of CSV handling each week.
Free is a sandbox. Two hundred rows per table and 100 data credits a month are enough to learn the tool and test a waterfall, not enough to run a weekly prospecting motion.
What the Clay price does not include
Clay is the data and workflow layer. The plan price does not include the mailboxes and domains you send from, and if you send through a separate sequencer, that tool is a second subscription. Clay does sell domains and mailboxes for its own sequencer, but only on Growth. Our cold email infrastructure cost breakdown prices that layer on its own.
It also does not include the time to build. Clay is a spreadsheet-shaped programming environment: tables, waterfalls, Claygent prompts and formulas need an owner who maintains them. For a team with a GTM engineer that is the point; for a team without one, it is the hidden line item. That fit question, more than price, is why teams compare Clay with simpler tools on our Clay alternative page.
Is Clay worth the price for cold email?
Yes, if your list depends on conditions a database cannot filter on: companies that just opened a role, accounts whose site mentions a specific tool, contacts who changed jobs this month. Clay at $185 does work that no fixed-filter database can, and paying an analyst to do the same by hand costs far more.
Less so if what you actually want is a well-written first email to each prospect on a list you already have. Then Clay plus a sequencer is two subscriptions and a build project for an outcome a single tool can produce. We put Clay head to head with a pure sender, including per credit figures at both vendors, in Instantly vs Clay, and against a contact database in Clay vs Apollo.
Researched cold emails without building a Clay table
ColdOutreach starts at $49 a month, or $24 a month billed yearly, for 1,000 researched drafts. You upload a CSV of prospects and it reads each company's site and public signals, then writes a first line and angle for that prospect and a follow-up sequence that stops on reply. There are no tables to maintain and no second meter: the price is the number of researched emails.
It does not replace Clay for custom data engineering, CRM sync or signal-driven list building, and we will not pretend it does. It replaces the part of the workflow where a Clay table feeds a sequencer just to get a personalized opener. Try the composer at the top of this page on one real prospect and compare the output with what your current table produces, or see the plans on our pricing page.
| Plan | Monthly billing | Yearly billing (per month) | Starting allowance | What it adds |
|---|---|---|---|---|
| Free | $0 | $0 | 500 actions, 100 data credits a month | Unlimited seats, waterfalls, Claygent, 200 rows per table |
| Launch | $185 ($60 actions + $125 credits) | $167 ($54 + $113) | 15,000 actions, 2,500 data credits a month | Phone enrichment, signals, Audiences, email campaign integrations, 50,000 rows |
| Growth | $495 ($205 actions + $290 credits) | $446 ($185 + $261) | 40,000 actions, 6,000 data credits a month | CRM auto-sync, HTTP API, webhooks, warehouse sync, ad audiences, priority support |
| Enterprise | Custom | Annual commitment | 100,000+ data credits, 200,000+ actions a month | Clay API, SSO, RBAC, unlimited row bulk enrichment, growth strategist |
| Credit top-ups | 30% premium | 30% premium | Launch and Growth | Custom price on Enterprise |
| ColdOutreach | $49 Starter | $24 Starter | 1,000 researched drafts a month | Per-prospect research and sequences, no tables to build |
Common questions
The questions buyers actually ask before they switch.
How much does Clay cost per month?
Clay Launch costs $185 a month billed monthly or $167 a month billed yearly, and Growth costs $495 monthly or $446 yearly. Both are starting configurations: Launch includes 15,000 actions and 2,500 data credits a month, Growth 40,000 actions and 6,000 data credits, and either meter can be raised. A Free plan exists, and Enterprise is quoted. Read at clay.com on October 6, 2026.
Does Clay have a free plan?
Yes. Clay Free includes 500 actions and 100 data credits a month, unlimited seats and tables, multi-provider waterfalls, Claygent and the Clay sequencer, but it caps tables at 200 rows and excludes phone number enrichment. It is built for learning the tool and testing workflows rather than running weekly prospecting at volume.
How much is a Clay credit?
A Clay data credit costs $0.05 at the entry tier, 2,500 credits for $125 a month. The unit price falls with volume to about $0.0425 on the largest monthly tier and about $0.038 on the largest yearly tier (600,000 credits a year at $1,913 a month). Actions are a separate meter priced under one cent each.
What happens if I run out of Clay credits?
On Launch and Growth you can buy a top-up of data credits at a 30 percent premium, or move up a data credit or actions tier inside the same plan without changing plans. Enterprise customers buy additional credits at a custom price. Clay says its Launch and Growth allowances are sized so that 90 percent of customers never reach the limit.
Can I use my own API keys in Clay to save credits?
Yes. When you connect your own API key for a data provider, Clay does not charge data credits for those lookups and only counts actions for the platform work. That makes Clay much cheaper for teams that already pay a data vendor directly, because actions cost under a cent each while data credits start at five cents.
Is Clay Growth worth it over Launch?
Only if you need what Growth adds: CRM auto-sync, HTTP API calls, webhooks, warehouse sync or ad audiences. Growth prices the same action volume 37 to 57 percent higher than Launch, so a team that only needs more actions or credits pays less by expanding Launch. The data credit ladder costs the same on both plans.
Is there a cheaper alternative to Clay for personalized cold email?
For the specific job of writing a researched first line for every prospect on an existing list, ColdOutreach starts at $49 a month or $24 billed yearly for 1,000 researched drafts, with no tables to build. It is not a replacement for Clay's data engineering, CRM sync or signal tracking, which is where Clay earns its price.
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