Apollo.io Pricing 2026: Every Plan, Per-User Cost, and the Credit Catch
Apollo prices per user, so the number you see is not what a team pays. And the credits that power its data run out faster than most buyers expect. Here is the full 2026 breakdown, verified in July 2026, plus the two catches to budget for.
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In one answer Apollo.io has four plans in 2026: Free ($0), Basic at $49 per user per month, Professional at $79, and Organization at $119, all billed annually (month-to-month is roughly $59 and $99 on Basic and Professional). Prices are per seat, so a five-person team on Professional pays about $4,740 a year, not $79. Data credits are capped per plan and drain on enrichment and exports. Verified July 2026.
How much does Apollo.io cost in 2026?
Apollo runs four plans. Free is genuinely usable for one person testing the database. Basic is $49 per user per month billed annually (about $59 month-to-month) and adds unlimited email sequences, CRM integration and open and click tracking. Professional is $79 per user per month annually (about $99 monthly) and adds AI-assisted writing, the dialer with call recording, and advanced Salesforce and HubSpot sync. Organization is $119 per user per month annually with a larger credit allowance, mobile credits and an international dialer.
The critical word in every one of those prices is "per user." Apollo shows you the per-seat number, but you buy a seat for every rep. A five-person sales team on Professional is closer to $4,740 a year than the $79 the pricing page leads with. Budget by multiplying the seat price by your actual headcount, then add the annual commitment (the low prices assume you pay a year up front).
Annual billing saves roughly 17 to 20 percent over month-to-month depending on tier, which is why Apollo quotes the annual number first.
Apollo.io pricing plans, side by side
The table below is Apollo's current 2026 structure, verified in July 2026. Prices are per user per month, billed annually unless noted.
The credit catch: where Apollo upsells hardest
Apollo's real cost is not the seat price, it is credits. Data credits are consumed when you enrich a record, reveal an email, or export contacts, and each plan includes a fixed annual allotment: 5,000 on Basic, 10,000 on Professional, 15,000 on Organization. Email credits are effectively unlimited on paid tiers, but mobile numbers and bulk exports are capped and are exactly where Apollo pushes upgrades. A team that scrapes and exports aggressively will hit the credit ceiling well before the year is out and face either an upgrade or an overage.
So the honest way to price Apollo is: seat price times headcount, plus the plan whose credit allowance covers your real enrichment and export volume, not just the plan whose features you want. Many teams buy Professional for the features and then find the credit cap forces them toward Organization anyway.
Free $0: usable database access for one person, tight credit limits
Basic $49/user/mo annual: sequences, CRM sync, 5,000 credits/year
Professional $79/user/mo annual: AI writing, dialer, 10,000 credits/year
Organization $119/user/mo annual: 15,000 credits, mobile credits, international dialer
Is Apollo.io worth the price?
Apollo's strength is that it bundles a large B2B contact database with sequencing in one tool, so for a team that wants data and outreach in one login, it is efficient and the Free plan lets you try before you pay. If your bottleneck is finding contacts, Apollo earns its price.
Its weakness for cold email specifically is that the database is shared: the same 275M contacts are available to every Apollo customer, so a template sequence sent to an Apollo-sourced list competes with everyone else mailing the same people. Apollo gives you reach; it does not give you a reason for the prospect to reply. That gap is what our Apollo alternative page is about.
A different way to price outreach: research, not seats
Coldoutreach is priced per sending capacity, not per seat, starting at $39 per month for 1,000 AI-personalized emails, and the AI researches each prospect (their site, LinkedIn and recent news) before writing a sequence specific to that company. Warmup and deliverability guardrails are included on every plan. Where Apollo hands you a contact and a template field, Coldoutreach writes the actual angle for each prospect, which is the part that moves reply rates.
The two tools are not mutually exclusive: plenty of teams source contacts from a database and then need something to make the outreach land. If your problem is that Apollo-sourced sequences get ignored, the fix is not more credits, it is a message worth reading. Try the composer at the top of this page on one of your prospects, or see Apollo measured against the field in the best cold email software roundup.
| Plan | Annual (per user/mo) | Month-to-month | Key inclusions |
|---|---|---|---|
| Free | $0 | $0 | Database access, unlimited email credits, tight caps |
| Basic | $49 | ~$59 | Sequences, CRM sync, tracking, 5,000 credits/year |
| Professional | $79 | ~$99 | AI writing, dialer + recording, 10,000 credits/year |
| Organization | $119 | Annual | 15,000 credits, mobile credits, international dialer |
| Pricing model | Per seat | Per seat | Multiply by headcount for the real cost |
| Coldoutreach | $39 flat | $49 | Per sending capacity, research per prospect, warmup included |
Common questions
The questions buyers actually ask before they switch.
How much does Apollo.io cost per month?
Apollo has a Free plan, then Basic at $49 per user per month, Professional at $79, and Organization at $119, all billed annually (Basic and Professional are about $59 and $99 month-to-month). Because prices are per seat, multiply by your headcount: a five-person team on Professional pays roughly $4,740 a year. Verified July 2026.
Is Apollo.io really free?
Yes, Apollo's Free plan is real and usable for one person: you get database access and unlimited email credits, with tight limits on data credits, mobile numbers and exports. It is a genuine way to test the tool before paying, but the credit caps make it impractical for a team doing real volume.
Why is Apollo more expensive than the sticker price?
Two reasons. First, pricing is per user, so the $79 Professional number multiplies by every seat on your team. Second, data credits (used for enrichment and exports) are capped per plan and drain fast, so heavy users get pushed from Professional to Organization or into overages. Budget seat price times headcount, plus the tier that covers your export volume.
What are Apollo credits and how fast do they run out?
Credits are consumed when you enrich a record, reveal contact data, or export lists. Basic includes 5,000 a year, Professional 10,000, Organization 15,000. A team that exports and enriches aggressively can exhaust a year's credits in a few busy months, which is exactly where Apollo upsells the next tier.
Is there a cheaper alternative to Apollo for cold email?
Coldoutreach starts at $39 per month priced by sending capacity rather than per seat, and it researches each prospect before writing instead of handing you a shared-database contact and a template. For teams whose problem is that Apollo-sourced sequences get ignored, a researched message that earns a reply matters more than more contacts or more credits.
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